Pro Guide

Import Furniture & Decor to Morocco: 2026 Guide

Between Asian freight costs, Turkish tariff barriers, and European prestige, choosing the right source is a challenge. This comparative guide analyzes the three giants: China, Turkey, and Italy.

Equipe Casa Horizon

Transitaire agréé

January 6, 2026

Sommaire

The Furniture Sourcing Challenge in 2026

The furniture sector in Morocco is undergoing unprecedented transformation in 2026. Driven by the boom in high-end real estate and preparations for the 2030 World Cup, the market has become a strategic playground.

However, between fluctuating Asian freight costs, tariff barriers imposed on Turkish products, and European customs prestige, making the right sourcing choice is complex. This guide compares the three giants to optimize your profitability.

🛋️ Furniture Market Panorama in Morocco 2026

In 2026, the Moroccan importer is looking for a lifestyle, not just a price. Demand is segmented: 'Fast Furniture' (China), robust contemporary (Turkey), and Premium/Luxury (Italy).

Customs Vigilance

Moroccan Customs (ADII) has strengthened controls on reference value per kilo to avoid under-invoicing, especially on living rooms and bedrooms. Total transparency on Incoterms (prefer FOB/FCA) is required.

🇨🇳 Sourcing in China: The Giant of Foshan and Shunde

China remains the world's leading supplier. For furniture, everything happens in Foshan (Shunde District), the world furniture capital.

China Analysis

Advantages

Infinite variety, unbeatable prices on volume, customization capacity (OEM).

Challenges 2026

Sea freight cost (40' HC) and delays (35-45 days).

Taxation

Standard import duty of 40% (no FTA).

Best For

Office furniture, mass chairs, garden decoration.

🇹🇷 Sourcing in Turkey: The Inegol Hub

Turkey has conquered Moroccan homes. The Inegol hub (Bursa) is the main alternative to China, offering proximity and modern designs.

'Negative List' Obstacle

Warning: in 2026, most finished Turkish furniture no longer benefits from 0%. They are taxed at 90% of the common duty (about 36% ID).

Turkey Logistics

Road Transport

Extremely efficient (8-10 days) from Istanbul/Izmir.

Groupage

Ideal for small showrooms (LTL).

🇮🇹 Sourcing in Italy: Luxury, Design, and EUR.1

For hotel projects or luxury villas, Italy is unbeatable. Advantages: exceptional quality, 'Made in Italy' brand, and especially 0% customs duties thanks to the EUR.1 certificate.

Italy Fiscal Advantage

Although the purchase price is higher, the absence of import duties (0% vs 36-40%) makes Italy very competitive on the final landing cost for the high-end segment.

📊 Comparison: China vs Turkey vs Italy

China (Foshan)

Price: Eco/Mid Tax: 40% Delay: 35-50d (Sea) Quality: Variable

Turkey (Inegol)

Price: Mid/High Tax: ~36% (Neg List) Delay: 8-12d (Road) Quality: Very Good

Italy (Brianza)

Price: Luxury Tax: 0% (EUR.1) Delay: 4-8d (Road) Quality: Excellent

⚖️ Customs Fiscality 2026

Tax calculation depends on material (wood, metal, plastic) and origin.

Calculation Formula

Total Taxes = (CIF × ID) + (CIF × TPI) + [(CIF + Duties) × VAT]

VAT: 20%.
TPI: 0.25%.
ID: Italy/UE 0% (EUR.1), China 40%, Turkey 36% (Negative List).

Morocco Customs Duty Simulator

Estimate the real landed cost of your import (DDP)

1Import Data

Product Value (FOB)

MAD

Shipping Cost (Freight)

Insurance (or 0)

Import Duty Rate

Standard rate (Furniture, Auto parts...).

2Simulation Results

Enter the value of your goods to see the tax breakdown.

🛠️ Standards & Logistics

Key Points

Cم Standards

Mandatory for electric decor (lamps, LED). VOC control for wood.

FCL (China)

Optimum: 40' High Cube Container.

LTL (Turkey/Italy)

Pay by linear meter (floor space).

Article 19 bis

Declare storage warehouses to avoid fines.

✅ Quick Takeaways: What to remember

Italy Priority

For high-end, 0% customs offsets the price.

Turkey Reality

Plan for 36% taxes despite FTA (Negative List).

China Volume

Profitable only on large volumes (40' HC).

💡 Conclusion

Importing furniture to Morocco in 2026 requires 360-degree vision. China remains the volume queen, Turkey the responsiveness queen, and Italy the tax optimization queen.

At Casa Horizon, we help you arbitrate between these three origins to ensure every sofa arrives at the best price and condition.

Frequently Asked Questions

Can I transit through Turkey to avoid Chinese taxes?

No, that's fraud. 'Made in China' origin will pay 40% even via Istanbul.

Is office furniture taxed at 40%?

Generally yes, unless exception disassembled. Consult us.

Which Incoterm for Italy?

FCA (Free Carrier) is excellent for controlling transport.

How to avoid scratches?

Demand 'Export Standard' reinforced packaging and inspect before loading.

Sources & Références

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