Prestige Guide

Importing Luxury Goods to Morocco: The Complete Guide 2026

Comprehensive guide on importing luxury goods (watches, leather goods, jewelry) to Morocco in 2026: taxation, blockchain, OMPIC, and secure logistics.

Equipe Casa Horizon

Transitaire agréé

January 16, 2026

Sommaire

The Luxury Market in Morocco in 2026

The luxury market in Morocco is experiencing unprecedented effervescence in 2026. Driven by an expanding upper middle class and new international flagship stores in Casablanca and Marrakech, importing exceptional products — high-end watches, iconic leather goods, and jewelry — has become highly strategic.

However, importing luxury in 2026 is no longer just about aesthetics; it is a challenge of compliance, taxation, and a fierce fight against counterfeiting with blockchain usage and OMPIC controls.

🔗 Authentication & Traceability: The Blockchain Revolution

This is the major innovation of 2026. To fight counterfeiting, major houses (LVMH, Prada, Richemont) now use digital passports (Aura Blockchain Consortium).

How does it work for the importer?

Unique ID: Each object has an NFC chip or cryptographic code.
Customs Control: Inspectors scan to verify origin at Mohammed V airport.
Benefit: Drastically reduces authenticity verification delays.
Obligation: Provide access to digital proofs of ownership.

💰 Customs Taxation 2026: The Cost of Exception

Importing luxury goods is heavily taxed to regulate prestige consumption.

Import Duty (DI)

40%

Maximum rate without FTA.

With EUR.1 Certificate

For EU origin products (France, Italy).

📈 Luxury Tax (Proportional Stamp Duty)

Progressive tax applicable in 2026 on jewelry, watches, and leather goods:

Value > 50,000 MAD 5%
Value > 100,000 MAD 10%
Value > 500,000 MAD 15%

Morocco Customs Duty Simulator

Estimate the real landed cost of your import (DDP)

1Import Data

Product Value (FOB)

MAD

Shipping Cost (Freight)

Insurance (or 0)

Import Duty Rate

Standard rate (Furniture, Auto parts...).

2Simulation Results

Enter the value of your goods to see the tax breakdown.

🛡️ Transporting the Invaluable

You don't ship Rolexes like textiles. Logistics require dedicated infrastructure.

Armored Transport: Standard for high jewelry between airport and storage.
High Security Storage: MEAD zones with biometric surveillance and hygrometric control (leathers).
Ad Valorem Insurance: Mandatory coverage at 110% of market value.

⚖️ Specific Regulations

Intellectual Property (OMPIC)

Customs collaborates with OMPIC. In case of doubt on authenticity, release can be suspended for 10 days. Tip: Always have an authorization letter or official distribution contract.

⌚ Watches & Precious Metals

Gold/platinum cases change the nomenclature (Chapter 71). They must go through the Guarantee Service for hallmarking attesting metal purity.

👜 Leather Goods & CITES

For exotic skins (python, crock), the CITES Permit is essential for import/export. Without it, immediate seizure and destruction.

Conclusion

Importing luxury into Morocco in 2026 demands total transparency. From blockchain proof to precise tax declaration, your success depends on compliance. Casa Horizon secures your precious flows, from the supplier's safe to your showcase.

Questions Fréquemment Posées

Can I import a pre-owned luxury watch?

Yes, but be vigilant about authenticity and value. Expert certificate recommended.

Does the 40% duty apply to gold jewelry?

Precious metal jewelry has specific rates and undergoes guarantee service control.

How to prove authenticity to customs?

Original invoice, certificate, and scanning the digital blockchain passport.

Are armored transport costs taxable?

Yes, they are part of the CIF value (Cost, Insurance, Freight) base for tax calculation.

Clearance time?

Less than 24h if file complete and authenticity verified via blockchain.

Sources & Références

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