
The Risks of CIF: Why Moroccan Importers Are Losing Money?
The "all-inclusive price" trap. Discover how hidden arrival fees and uncontrolled demurrage in CIF ruin the profitability of your imports to Morocco.
Equipe Casa Horizon
Transitaire agréé
Sommaire
The Silent Scandal
In the previous guide, we skimmed over Incoterms. Today, we are going to brutally zoom in on CIF (Cost, Insurance, and Freight). It's the "ready-to-wear" Incoterm: you pay your supplier, and they handle everything until the boat arrives at the port of Casablanca or Tangier Med.
Sounds idyllic, doesn't it? Yet, in 2026, CIF has become the main culprit for budget overruns among Moroccan importers. At Casa Horizon, we call this the "CIF Trap". Here is why this Incoterm can ruin your profitability and how to take back control.
🎭 The "All-Inclusive Price" Illusion
The CIF Incoterm is seductive because it simplifies accounting: a single invoice including product, transport, and insurance. For a new importer, it's reassuring.
Golden rule of international trade: Whoever pays the freight chooses the carrier.
In CIF, your supplier (often in China or Turkey) will naturally choose the cheapest shipping line or consolidator for *them*. What you save on the purchase invoice, you will lose tenfold upon receiving the goods in Morocco.
💸 The Local Charges Scandal
This is where the trap closes. In LCL CIF (consolidation), the origin forwarder (chosen by your supplier) makes a deal with an agent in Morocco.
- Since the freight was paid "very cheaply" at the start, the Moroccan agent must remunerate themselves on *you*.
- Upon arrival at the port of Casablanca, you receive an invoice for "deconsolidation fees" or "handling fees" that can be 3 to 5 times higher than market rates.
- In CIF, you have no negotiating power over these fees because you didn't choose the provider.
The result: Your goods are held "hostage" at the MEAD until these exorbitant fees are paid.
⏳ Demurrage Mastery: A Losing Battle
Demurrage fees are what you pay per day if you leave your container too long at the port.
In FOB (With Casa Horizon)
We negotiate 14 to 21 days of Free Time for you.
In CIF
The supplier takes the cheapest airline/liner which often offers only 3 to 7 days of franchise.
In Morocco, between ONSSA inspection, scanner passage, and potential banking delays on PortNet, 7 days are almost never enough. You end up paying daily penalties in foreign currency.
🛡️ "Low-Cost" Insurance: An Invisible Risk
In CIF, the "I" stands for Insurance. But be careful: the CIF Incoterm only obliges the seller to take out minimal insurance (Clause C of Institute Cargo Clauses).
- This insurance only covers major events (sinking, fire).
- If your goods are wet from rain or damaged by a forklift during unloading, you are often not covered.
- The worst part: In case of claim, you will have to manage the file with an insurance company located in the supplier's country (e.g., in China), in a foreign language. Good luck.
🧮 Calculator: CIF vs FOB (Hidden Costs)
| Cost Item | Buying in CIF (Apparent) | Buying in FOB (Reality) |
|---|---|---|
| Supplier Invoice | 10 000 MAD | 9 200 MAD |
| Sea Freight | 0 MAD (Included) | 800 MAD |
| Deconsolidation in Morocco | 2 500 MAD (Surprise!) | 600 MAD (Negotiated) |
| Demurrage (after 7d) | 1 200 MAD | 0 MAD (21d Free Time) |
| Total Landed Cost | 13 700 MAD | 10 600 MAD |
✅ Quick Takeaways: Essentials in 60s
CIF = Seller Profit
Local Charges
Short Free Time
FOB Solution
💡 Conclusion
In 2026, the high-performing Moroccan importer is the one who masters their chain from end to end. CIF is an easy solution that costs dearly.
By taking back control of your transport via FOB, you eliminate the "mafia" fees at the port of Casablanca, secure your timelines with extended free time, and protect your goods with responsive Moroccan insurance. Don't let your supplier choose your profitability anymore.
❓ FAQ
My supplier refuses FOB, what to do?
Is CIF risky for air freight?
Can I transform a CIF contract into FOB midway?
Is CIF banned in Morocco?
How does Casa Horizon help if I am already in CIF?
Sources & Références
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