The Risks of CIF: Why Moroccan Importers Are Losing Money?
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Expert Analysis

The Risks of CIF: Why Moroccan Importers Are Losing Money?

The "all-inclusive price" trap. Discover how hidden arrival fees and uncontrolled demurrage in CIF ruin the profitability of your imports to Morocco.

Equipe Casa Horizon

Transitaire agréé

January 22, 2026

The Silent Scandal

In the previous guide, we skimmed over Incoterms. Today, we are going to brutally zoom in on CIF (Cost, Insurance, and Freight). It's the "ready-to-wear" Incoterm: you pay your supplier, and they handle everything until the boat arrives at the port of Casablanca or Tangier Med.

Sounds idyllic, doesn't it? Yet, in 2026, CIF has become the main culprit for budget overruns among Moroccan importers. At Casa Horizon, we call this the "CIF Trap". Here is why this Incoterm can ruin your profitability and how to take back control.

🎭 The "All-Inclusive Price" Illusion

The CIF Incoterm is seductive because it simplifies accounting: a single invoice including product, transport, and insurance. For a new importer, it's reassuring.

Golden rule of international trade: Whoever pays the freight chooses the carrier.

In CIF, your supplier (often in China or Turkey) will naturally choose the cheapest shipping line or consolidator for *them*. What you save on the purchase invoice, you will lose tenfold upon receiving the goods in Morocco.

💸 The Local Charges Scandal

This is where the trap closes. In LCL CIF (consolidation), the origin forwarder (chosen by your supplier) makes a deal with an agent in Morocco.

  • Since the freight was paid "very cheaply" at the start, the Moroccan agent must remunerate themselves on *you*.
  • Upon arrival at the port of Casablanca, you receive an invoice for "deconsolidation fees" or "handling fees" that can be 3 to 5 times higher than market rates.
  • In CIF, you have no negotiating power over these fees because you didn't choose the provider.

The result: Your goods are held "hostage" at the MEAD until these exorbitant fees are paid.

⏳ Demurrage Mastery: A Losing Battle

Demurrage fees are what you pay per day if you leave your container too long at the port.

In FOB (With Casa Horizon)

We negotiate 14 to 21 days of Free Time for you.

In CIF

The supplier takes the cheapest airline/liner which often offers only 3 to 7 days of franchise.

In Morocco, between ONSSA inspection, scanner passage, and potential banking delays on PortNet, 7 days are almost never enough. You end up paying daily penalties in foreign currency.

🛡️ "Low-Cost" Insurance: An Invisible Risk

In CIF, the "I" stands for Insurance. But be careful: the CIF Incoterm only obliges the seller to take out minimal insurance (Clause C of Institute Cargo Clauses).

  • This insurance only covers major events (sinking, fire).
  • If your goods are wet from rain or damaged by a forklift during unloading, you are often not covered.
  • The worst part: In case of claim, you will have to manage the file with an insurance company located in the supplier's country (e.g., in China), in a foreign language. Good luck.

🧮 Calculator: CIF vs FOB (Hidden Costs)

Cost Item Buying in CIF (Apparent) Buying in FOB (Reality)
Supplier Invoice 10 000 MAD 9 200 MAD
Sea Freight 0 MAD (Included) 800 MAD
Deconsolidation in Morocco 2 500 MAD (Surprise!) 600 MAD (Negotiated)
Demurrage (after 7d) 1 200 MAD 0 MAD (21d Free Time)
Total Landed Cost 13 700 MAD 10 600 MAD

✅ Quick Takeaways: Essentials in 60s

CIF = Seller Profit

They win on freight and pass the dumping problems to you upon arrival.

Local Charges

Uncontrollable in CIF, can double your transport cost.

Short Free Time

Often ridiculous 3-7 days in CIF, causing penalties.

FOB Solution

Manage your freight with Casa Horizon to know exactly what you pay.

💡 Conclusion

In 2026, the high-performing Moroccan importer is the one who masters their chain from end to end. CIF is an easy solution that costs dearly.

By taking back control of your transport via FOB, you eliminate the "mafia" fees at the port of Casablanca, secure your timelines with extended free time, and protect your goods with responsive Moroccan insurance. Don't let your supplier choose your profitability anymore.

❓ FAQ

My supplier refuses FOB, what to do?
Explain that you have a framework contract with a forwarder in Morocco (Casa Horizon) and that it facilitates your customs clearance. If they insist, it's often because they earn a commission on freight.
Is CIF risky for air freight?
It is then called CIP. Risks are lower regarding local fees (no heavy deconsolidation), but you still lose control over airline choice and airport storage times.
Can I transform a CIF contract into FOB midway?
No, once the Bill of Lading (BL) is issued, conditions are set. You must negotiate the Incoterm at the proforma invoice signature stage.
Is CIF banned in Morocco?
Not at all, it is legal and widely used. It is simply an often sub-optimal economic choice for the importer.
How does Casa Horizon help if I am already in CIF?
We can try to negotiate with the local agent in Morocco, but our leverage is limited because they hold the release documents.

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